Pain Maison Yawatahama Honten
The originating bakery of the 'original salt bread' that sparked a nationwide salt bread craze. Bakes 2,000 rolls per day; 11am-12pm is the prime time to visit. Features unique crispy-outside chewy-inside texture with rich butter flavor. Eat-in space available (including terrace seating). A pilgrimage site for bread lovers from across Japan and abroad.
Reviews say 'birthplace of salt bread—all others trace back to this,' 'eating a fresh one just after 11am is unforgettable,' and 'worth coming all the way from overseas.' Tabelog 3.53 (133 reviews)—highly rated in the bakery category. Nationwide buzz on social media.