Udon

Pairon Honten (White Dragon)

Rating88SCORE
WHY IT'S A MESHI MAP PICK
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Founded 1953, the originator of Morioka Jajamen.
Only 3 directly managed locations, no franchise.
1,327 Tabelog reviews — considered a Morioka legend.
Featured in all tourism guides as one of the 'Three Great Morioka Noodles.' Both locals and travelers widely share it as a must-visit.
Prices ¥400–600 for all.
Not an inbound-targeted business — continues as a true local soul food shop.
Popular Dishes
Jajamen noodles (small ¥400 / medium ¥500 / large ¥600)
じゃじゃ麺（小400円・中500円・大600円）
Chiitantan (egg soup finish)
ちいたんたん（卵スープ〆）
What kind of place?
Fake reviews removed

The originator of Morioka Jajamen noodles. This iconic shop was founded in 1953 as a street stall, inspired by zhajiangmian (Chinese fried sauce noodles) the founder ate in pre-war Manchuria. Flat noodles mixed with special meat miso, cucumber, and ginger — finish with 'chiitantan', an egg drop soup made from the leftover sauce. All three locations are directly managed, no franchise.

1,327 Tabelog reviews. Regulars say 'must visit every time I'm in Morioka' and 'no other place beats the original.' Lunch crowds form a queue. The moment you crack an egg into the chiitantan soup is described as a highlight.

Business Hours
Mon – Sat09:00-21:00
Sun11:30-19:00
Regular Holiday：年末年始、お盆
Phone019-624-2247Call
Access
A small shop with mainly counter seating. The eating ritual is unique — ask staff for guidance on the first visit. Japanese only.
5-15 Uchimaru, Morioka, Iwate
English Menu：Not AvailableCredit Card：Not Available
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Links to reservation and restaurant-guide sites include affiliate advertising. If you book through a link, the operator may receive a referral fee — but this never affects which restaurants we list, how they rank, or how they are rated.

Reserve on Hot PepperReserve on GnaviOpen in Google MapsView on TabelogOfficial Website
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Udon

Pairon Honten (White Dragon)

Rating88SCORE
Popular Dishes
Jajamen noodles (small ¥400 / medium ¥500 / large ¥600)
じゃじゃ麺（小400円・中500円・大600円）
Chiitantan (egg soup finish)
ちいたんたん（卵スープ〆）
Business Hours
Mon – Sat09:00-21:00
Sun11:30-19:00
Regular Holiday：年末年始、お盆
Access
A small shop with mainly counter seating. The eating ritual is unique — ask staff for guidance on the first visit. Japanese only.
5-15 Uchimaru, Morioka, Iwate
Phone019-624-2247
English Menu：Not AvailableCredit Card：Not Available
View larger map

Links to reservation and restaurant-guide sites include affiliate advertising. If you book through a link, the operator may receive a referral fee — but this never affects which restaurants we list, how they rank, or how they are rated.

Reserve on Hot PepperReserve on GnaviOpen in Google MapsView on TabelogOfficial Website
WHY IT'S A MESHI MAP PICK
Why this place makes the list
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Founded 1953, the originator of Morioka Jajamen.
Only 3 directly managed locations, no franchise.
1,327 Tabelog reviews — considered a Morioka legend.
Featured in all tourism guides as one of the 'Three Great Morioka Noodles.' Both locals and travelers widely share it as a must-visit.
Prices ¥400–600 for all.
Not an inbound-targeted business — continues as a true local soul food shop.
88SCORE
What a score of 88 means
A measure of whether people truly want to return — not hype. Calculated after removing fake reviews.
Real reputation
Fake reviews removed

The originator of Morioka Jajamen noodles. This iconic shop was founded in 1953 as a street stall, inspired by zhajiangmian (Chinese fried sauce noodles) the founder ate in pre-war Manchuria. Flat noodles mixed with special meat miso, cucumber, and ginger — finish with 'chiitantan', an egg drop soup made from the leftover sauce. All three locations are directly managed, no franchise.

1,327 Tabelog reviews. Regulars say 'must visit every time I'm in Morioka' and 'no other place beats the original.' Lunch crowds form a queue. The moment you crack an egg into the chiitantan soup is described as a highlight.

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