Unagi¥¥¥

Noboriya

Rating80SCORE
WHY IT'S A MESHI MAP PICK
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Google review 4.2/228 (ranked 6th in Nitorabo Toyohashi eel ranking, January 2024).
Googleレビュー4.2/228件（ねとらぼ2024年1月豊橋うなぎランキング6位）。
4.2
Yahoo 3.96/26.
Yahoo3.96/26件。
3.96
A long history with a secret sauce dating back to the Taisho period.
大正時代からの秘伝タレという長年の歴史。
Listed on the official website of Toyohashi Tourism and Convention Bureau.
豊橋観光コンベンション協会公式サイト掲載。
Multiple blogs and food reviews confirm the presence of regulars who say I have been coming for decades.
複数のブログ・食レポで「何十年も通い続けている」常連の声確認。
Single location.
1店舗のみ。
No fake reviews, no PR.
サクラ・PR案件なし。
No closure news.
閉店情報なし。
Coordinates confirmed via NAVITIME: 34.767239, 137.384839.
NAVITIME座標34.767239, 137.384839確認。
Popular Dishes
Unagi Don (3,000 yen)
うな丼（3,000円）
Unagi Bento Box Upper (3,200 yen)
うなぎ上弁当（3,200円）
Shirayaki (plain grilled eel)
白焼き
What kind of place?
Fake reviews removed

A long-established eel restaurant in Matsuba-cho, Toyohashi, grilled with a secret sauce handed down since the Taisho period. 7-min walk from Ekimae-Dori Station. Listed on the official website of Toyohashi Tourism and Convention Bureau. The eel, grilled to a golden fluffiness and soaked in the secret sauce, carries a timeless flavor unchanged for generations. Google review 4.2/228 (ranked 6th in Nitorabo Toyohashi eel ranking, January 2024). Yahoo 3.96/26. A long-beloved Toyohashi landmark among local regulars.

"The sauce handed down since the Taisho period is exceptional—this is the eel spot in Toyohashi." "The fluffy texture and the sweet-savory secret sauce are wonderful." "The reassurance of a long-established shop. I've been coming for decades." "Close to Toyohashi Station and convenient—if in doubt, go to Noboriya."

Business Hours
MonClosed
Tue – Sun11:30-14:30 / 17:00-19:30
Regular Holiday：Monday
Phone0532-52-3534Call
Access
About 7 min walk from Ekimae-Dori Station (Toyohashi Railway). Cash only. Japanese menu only.
3-97 Matsuba-cho, Toyohashi, Aichi
English Menu：Not AvailableCredit Card：Not Available
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Unagi¥¥¥

Noboriya

Rating80SCORE
Popular Dishes
Unagi Don (3,000 yen)
うな丼（3,000円）
Unagi Bento Box Upper (3,200 yen)
うなぎ上弁当（3,200円）
Shirayaki (plain grilled eel)
白焼き
Business Hours
MonClosed
Tue – Sun11:30-14:30 / 17:00-19:30
Regular Holiday：Monday
Access
About 7 min walk from Ekimae-Dori Station (Toyohashi Railway). Cash only. Japanese menu only.
3-97 Matsuba-cho, Toyohashi, Aichi
Phone0532-52-3534
English Menu：Not AvailableCredit Card：Not Available
View larger map
Reserve on Hot PepperOpen in Google MapsView on Tabelog
WHY IT'S A MESHI MAP PICK
Why this place makes the list
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Google review 4.2/228 (ranked 6th in Nitorabo Toyohashi eel ranking, January 2024).
Googleレビュー4.2/228件（ねとらぼ2024年1月豊橋うなぎランキング6位）。
4.2
Yahoo 3.96/26.
Yahoo3.96/26件。
3.96
A long history with a secret sauce dating back to the Taisho period.
大正時代からの秘伝タレという長年の歴史。
Listed on the official website of Toyohashi Tourism and Convention Bureau.
豊橋観光コンベンション協会公式サイト掲載。
Multiple blogs and food reviews confirm the presence of regulars who say I have been coming for decades.
複数のブログ・食レポで「何十年も通い続けている」常連の声確認。
Single location.
1店舗のみ。
No fake reviews, no PR.
サクラ・PR案件なし。
No closure news.
閉店情報なし。
Coordinates confirmed via NAVITIME: 34.767239, 137.384839.
NAVITIME座標34.767239, 137.384839確認。
80SCORE
What a score of 80 means
A measure of whether people truly want to return — not hype. Calculated after removing fake reviews.
Real reputation
Fake reviews removed

A long-established eel restaurant in Matsuba-cho, Toyohashi, grilled with a secret sauce handed down since the Taisho period. 7-min walk from Ekimae-Dori Station. Listed on the official website of Toyohashi Tourism and Convention Bureau. The eel, grilled to a golden fluffiness and soaked in the secret sauce, carries a timeless flavor unchanged for generations. Google review 4.2/228 (ranked 6th in Nitorabo Toyohashi eel ranking, January 2024). Yahoo 3.96/26. A long-beloved Toyohashi landmark among local regulars.

"The sauce handed down since the Taisho period is exceptional—this is the eel spot in Toyohashi." "The fluffy texture and the sweet-savory secret sauce are wonderful." "The reassurance of a long-established shop. I've been coming for decades." "Close to Toyohashi Station and convenient—if in doubt, go to Noboriya."

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