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Toraya Honke

Rating78SCORE
WHY IT'S A MESHI MAP PICK
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
An old-established shop (founded 1932) with unmistakable uniqueness as the nationwide birthplace of ichigo daifuku (February 13, 1986).
Yahoo Maps 4.11 with 49 reviews; Tabelog 3.56 with 143 reviews.
Google review count around 50, qualifying under the 'small-scale 50 reviews exception' rule.
Confirmed repeat behavior from locals ('come every year').
Featured on Tsu City Tourism Association, Kanko Mie, and 4travel.
Seasonal fruit daifuku generates multiple personal SNS posts.
No advertising/PR involvement.
Affordable at 230 yen per piece.
Operating status confirmed by January 2025 reviews.
Popular Dishes
Strawberry Daifuku (Nov-May seasonal, 230 yen each)
いちご大福（11〜5月限定・1個230円）
Uiro
uiro（Japanese sweet）
Fruit Daifuku (seasonal)
フルーツ大福（季節限定）
What kind of place?
Fake reviews removed

An old-established Japanese confectionery shop founded in 1932 in Tsu's Daimon district, said to be the very first shop in Japan to sell 'Ichigo Daifuku' (strawberry mochi) on February 13, 1986. Beloved locally as the birthplace of ichigo daifuku, with regulars visiting throughout the year for seasonal fruit daifuku. Located inside the Daimon arcade - the go-to gift shop for Tsu residents.

Yahoo Maps 4.11 with 49 reviews. Tabelog 3.56 with 143 reviews. Local reviews frequently mention 'the birthplace of ichigo daifuku,' 'come every year,' and 'the balance of white bean paste and strawberry is perfect.' Seasonal fruit varieties including grape, peach, pear, and pineapple also attract repeat visitors. A generations-spanning gift staple for Tsu City residents.

Business Hours
Tue – Sun09:00-18:00
Regular Holiday：Monday
Phone059-228-4802Call
Access
Inside Daimon Arcade. 15-min walk from Tsu Station or Tsu-Shinmachi Station. Ichigo Daifuku available November to May only. Sells out early.
5-8 Daimon, Tsu City, Mie Prefecture
English Menu：Not AvailableCredit Card：Not Available
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Sweets¥

Toraya Honke

Rating78SCORE
Popular Dishes
Strawberry Daifuku (Nov-May seasonal, 230 yen each)
いちご大福（11〜5月限定・1個230円）
Uiro
uiro（Japanese sweet）
Fruit Daifuku (seasonal)
フルーツ大福（季節限定）
Business Hours
Tue – Sun09:00-18:00
Regular Holiday：Monday
Access
Inside Daimon Arcade. 15-min walk from Tsu Station or Tsu-Shinmachi Station. Ichigo Daifuku available November to May only. Sells out early.
5-8 Daimon, Tsu City, Mie Prefecture
Phone059-228-4802
English Menu：Not AvailableCredit Card：Not Available
View larger map
Reserve on GnaviOpen in Google MapsView on Tabelog
WHY IT'S A MESHI MAP PICK
Why this place makes the list
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
An old-established shop (founded 1932) with unmistakable uniqueness as the nationwide birthplace of ichigo daifuku (February 13, 1986).
Yahoo Maps 4.11 with 49 reviews; Tabelog 3.56 with 143 reviews.
Google review count around 50, qualifying under the 'small-scale 50 reviews exception' rule.
Confirmed repeat behavior from locals ('come every year').
Featured on Tsu City Tourism Association, Kanko Mie, and 4travel.
Seasonal fruit daifuku generates multiple personal SNS posts.
No advertising/PR involvement.
Affordable at 230 yen per piece.
Operating status confirmed by January 2025 reviews.
78SCORE
What a score of 78 means
A measure of whether people truly want to return — not hype. Calculated after removing fake reviews.
Real reputation
Fake reviews removed

An old-established Japanese confectionery shop founded in 1932 in Tsu's Daimon district, said to be the very first shop in Japan to sell 'Ichigo Daifuku' (strawberry mochi) on February 13, 1986. Beloved locally as the birthplace of ichigo daifuku, with regulars visiting throughout the year for seasonal fruit daifuku. Located inside the Daimon arcade - the go-to gift shop for Tsu residents.

Yahoo Maps 4.11 with 49 reviews. Tabelog 3.56 with 143 reviews. Local reviews frequently mention 'the birthplace of ichigo daifuku,' 'come every year,' and 'the balance of white bean paste and strawberry is perfect.' Seasonal fruit varieties including grape, peach, pear, and pineapple also attract repeat visitors. A generations-spanning gift staple for Tsu City residents.

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