Gansui - Original Uwajima Tai Meshi (Main Branch)
The original Uwajima-style tai meshi restaurant, with a tradition inherited by the 1st generation in 1946 and over 100 years of history. Fresh wild sea bream caught by line fishing in the Kurushima Straits, served over rice with house-made sauce and egg yolk — the Uwajima style preserved in Matsuyama. No reservations, closes when bream sells out. Tabelog 3.48, 282 reviews. Yahoo Maps 4.28, 78 reviews. Official listing by Matsuyama Convention & Visitors Bureau.
'For Uwajima tai meshi in Matsuyama, Gansui is the only choice.' 'The melt-in-your-mouth fresh wild bream is exceptional.' 'Worth lining up before opening.' Tabelog 3.48, 282 reviews. Yahoo Maps 4.28, 78 reviews. A legitimate long-established restaurant that draws both locals and tourists near Matsuyama Castle. No PR or sakura evidence.