Chuka Soba Fujiya
Founded in 1929 (Showa 4). The originator of Matsusaka's soul food 'chuka soba'. The original recipe, featuring a Japanese dashi-based broth loaded with vegetables, was perfected around 1955. The same recipe has been maintained for 70+ years. Lines form even on rainy days at this local landmark. Featured in dancyu and Matsusaka tourism sites as 'the synonym of Matsusaka chuka soba'. Tabelog 3.49/365. 5 min walk from Matsusaka Station.
Reviews say 'A comforting flavor locals crave regularly', 'Simple yet deeply satisfying', 'Always visit when in Matsusaka'. Featured in dancyu's 'Matsusaka and its chuka soba today'. Lines form even in rain. Takeout available (mail-order also offered).