Yakiniku no Fujimasu Otsuka
A directly operated yakiniku restaurant by Fujimasu Ranch, founded in 1976. Serves Shimane wagyu beef raised on their own ranch from farm to table. Has won awards at the National Wagyu Competition. Lunch menus start from around 800 yen, making it popular with office workers. Yahoo! Maps rating: 4.12. Only 3 directly managed locations — not a national chain.
Many reviews praise the quality-to-price ratio made possible by the ranch-direct model. Comments include 'amazingly affordable marbled beef,' 'the premium fillet is a sure thing,' and 'the lunch set is cheap and delicious.' Some mention mixed feelings about the sauce, but meat quality is consistently praised.