A shaved ice and sweet potato sweets specialty shop in the Minami-Ibaraki area. Famous for shaved ice made with pure ice from a wholesaler established in Meiji 42 (1909), and sweets using sweet potatoes hand-selected from over 100 varieties nationwide. Eat-in is fully reservation-based (reservations open the night before at 8pm), so popular that reservations run out. Takeout requires no reservation. Yahoo Maps 4.35/189 reviews; Tabelog 3.53, 177 reviews, 11,307 saves. A must-visit sweet spot in the Hokusetsu area.

"An insanely popular shop where you can't get reservations. The web booking slots fill up the moment they open at 8pm the night before." "The devotion to ingredients—tasting sweet potatoes from all over Japan—really comes through." "The Mitsupoteto shaved ice is unforgettable once you've had it." "The Imozukushi Plate lets you enjoy so many flavors—great value."