Nabeyaki Udon Asahi
Founded in 1947, this legendary udon shop is the soul food of Matsuyama. Soft noodles simmered in an aluminum pot with a characteristically sweet broth have divided locals into 'Asahi fans' and rivals for generations. Hidden in an alley off Gintenkai arcade, closes when sold out.
Tabelog 3.65, 857 reviews. 'Soul food of Matsuyama', 'sweetly comforting broth', 'timeless Showa atmosphere'. Founded 1947, locals keep coming back.