Ichiba Shokudo Ebisumaru
A seafood dining hall inside the 'Fuji EF-Marche Setonaikai Hibiki Market' near Matsuyama Airport. Serves fresh Ehime Prefecture seasonal seafood. The 980-yen Ebisumaru Bowl is loaded with sashimi, shirako, octopus, conger eel, bonito tataki, shrimp, salmon roe, tuna, salmon, sea bream, and yellowtail. Lines form on weekends. Widely popular from local office workers to families. Tabelog 3.48, 281 reviews.
'Fresh Ehime seafood near Matsuyama Airport for 980 yen.' 'Expect a queue on weekends.' 'The Ebisumaru Bowl volume is insane.' Tabelog 3.48, 281 reviews. TripAdvisor 4.3, ranked 112 of 1,488 in Matsuyama. Yahoo Maps 4.21, 95 reviews. Featured in Ehime Komachi January 2025. Long-established local seafood reputation.