Pinpon
A local favorite izakaya near Kesennuma fishing port. Known as 'the izakaya in Kesennuma' and bustling with regulars even on weekdays. Fresh Sanriku seafood at affordable prices. Also serves local delicacies like shark heart (mouka no hoshi).
122 Tabelog reviews, Yahoo 4.18. Many reviews saying 'unbelievably fresh and cheap', 'the holy ground for drinking in Kesennuma', 'so popular the counter can't be reserved.' Also praised by migration media like Tohoku I-Turn.