Gyusho Ogata Ekihigashi
A restaurant directly operated by Ogata Livestock Farm, winner of numerous meat quality competitions. Offers Iwate's brand beef 'Maesawa Beef' at lunch prices of 1,500-2,000 yen—incredible value. 1F is a butcher shop, 2F is the restaurant. Gyutoro bowls and set meals offer an accessible taste of genuine Maesawa beef. Often fully booked shortly after opening on weekends. Note: The main 'Mishin' branch is temporarily closed; Ekihigashi is the active flagship.
Yahoo rating 4.29 (48 reviews). Tabelog 3.52 (254 reviews). High praise: 'Incredible quality from a farm-direct restaurant.' 'Already full at 11:30 on weekends, reservations essential.' 'Melt-in-your-mouth beef at 2,000 yen is unbelievably good value.'