Payao Chokubai-ten (Awase Fishing Port)
A fish market and casual food hall directly operated by the Okinawa City Fishermen's Cooperative inside Awase Fishing Port. Specializes in fresh tuna, marlin, and bonito caught around the offshore 'payao' (fish aggregating device) about 2 hours from port—sold at dock prices. The unique format: browse the fish counter, pick your sashimi or tempura, then eat in the food hall. Tabelog 3.40 (143 reviews), 3,791 saves. A mix of local fishermen, families, and tourists drawn by the authentic harbor atmosphere and unbeatable seafood prices—the top seafood spot in central Okinawa. Main menu items ¥1,000-1,500.
Reviews: 'The freshness of sashimi at a fishing port is on another level,' 'A tuna don for around ¥500 is miraculous,' 'You feel like you're eating alongside the local fishermen,' 'Picking your own tempura to bring in is so fun.' Tabelog 3.40 (143 reviews), 3,791 saves. Among the most popular fishermen's co-op direct shops in Okinawa.