Naka Kori-ten (Shaved Ice)
A celebrated shaved ice shop in Shingu that uses 'pure ice' made by slowly freezing high-quality water from the Kozagawa River over 72 hours. Fans travel from across Japan - over 200 customers on hot summer days. Famous for 'fluffy ice with no brain freeze.' Uses homemade yuzu and mikan syrups. A beloved old-school establishment for locals and visitors alike.
Tabelog 3.46, 119 reviews. Yahoo! Maps 4.41. Praised as 'worth coming from anywhere in Japan,' 'the fluffiest ice that melts in your mouth,' and 'I've been coming here since childhood.' No PR or fake review concerns.