Shuneido
A beloved confectionery founded in 1925 in the Meiko shopping street in Wakauranaka, celebrating 100 years of local love. The signature Shoe-Pari cream puff — with a crunchy shell packed with rich custard and fresh cream — sells over 1,000 units per day. Featured on the TV program Bananaman's Sekkaku Gurume. Google 4.3 stars/308 reviews (ranked 10th in Wakayama wagashi rankings).
Many visitors travel from afar specifically for Shoe-Pari. Among locals it is the go-to shop for birthdays and celebrations. Traditional wagashi are also carefully crafted and reliably delicious. Lines can form from the morning.