Tomonaga Panya
The oldest bakery in Oita Prefecture, founded in Taisho 5 (1916), with over 110 years of history. The anpan (sweet bean bun), reportedly once enjoyed by Emperor Showa for breakfast, is the most popular item — naturally fermented dough wrapped around elegantly sweet bean paste. The retro exterior remains unchanged as generational craftsmen bake fresh each morning. Locals say 'Beppu souvenirs means bread from here,' and lines form among tourists too. Yahoo Maps 4.48, 305 reviews; Tabelog 3.59, 586 reviews.
Reviews consistently say 'A genuine institution loved in Beppu for over 100 years,' 'Amazing that you can eat the anpan even Emperor Showa ate for such a low price,' 'Every local visits at least once.' High ratings consistent across Yahoo Maps (4.48, 305 reviews), Tabelog (3.59, 586 reviews), and Tripadvisor (135 reviews). Recent years have seen increased tourist and inbound visitors creating queues, but bread prices remain at ¥120-160 — no inbound pricing premium. No PR elements (no reason for a 100-year-old institution to use fake reviews).