A local izakaya beloved by Hachinohe residents, specializing in hoya (sea squirt) and Sanriku seafood. 'Hoya' is a prized delicacy of the Sanriku coast, long cherished by locals who love its distinctive oceanic aroma and sweetness. Jinchu serves not only hoya sashimi but also 'hoya-mizu' (drinking the body fluid that collects inside a live sea squirt), an advanced tasting experience. 'Hachinohe-Maoki saba' (mackerel caught off Hachinohe) is also a signature ingredient, with direct sourcing from local fisheries ensuring freshness.

Reviews say: 'If you love hoya, you must come to Hachinohe', 'Hoya-mizu was my first time and an unforgettable experience', 'A hidden gem only locals know about'. A one-of-a-kind restaurant for those who want to eat Sanriku delicacies in their authentic home.