Sweets¥

Mihorido Main Store

Rating80SCORE
WHY IT'S A MESHI MAP PICK
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Founded 1927—the sole inheritor of Yamaguchi Uiro's traditional recipe.
Tabelog 144 reviews, TripAdvisor 4.1/19 reviews.
4.1
Only 8 directly managed stores in Yamaguchi Prefecture (no FC, all in Yamaguchi).
Individually approved for listing due to cultural significance of Yamaguchi Uiro (treated differently from standard chains—more cultural heritage).
Award: Top prize at the 18th National Confectionery Grand Expo.
Many local reviews say 'can't buy this anywhere else.' No signs of paid PR.
Popular Dishes
Shiro Uiro (white Uiro, mochi texture, white sugar)
白外郎（もちもち食感・白砂糖）
Kuro Uiro (Okinawa brown sugar)
黒外郎（沖縄黒糖）
Matcha Uiro
抹茶外郎
seasonal limited Uiro (sakura, kashiwa)
季節限定（桜・柏）の外郎
What kind of place?
Fake reviews removed

Founded in 1927, this traditional Japanese confectionery shop is the sole inheritor of Yamaguchi Uiro's original recipe. After inheriting the post-war legacy of Yamaguchi Uiro, which dates back to the Muromachi period, they continue to craft authentic Uiro by kneading domestic bracken starch into a proprietary homemade sweet bean paste and steaming it in bamboo steamers. The main store, a 1-minute walk from Yamaguchi Station, is a must-visit for both tourists and locals. A cultural heritage of Yamaguchi with 144 Tabelog reviews.

Many say 'I always buy some when I come to Yamaguchi,' 'The subtle sweetness lets the bracken fern flavor shine,' and 'Completely different from Nagoya or Odawara Uiro.' A standard souvenir for locals. TripAdvisor 4.1/19 reviews means high ratings even from foreign visitors. A long-running specialty with 144 Tabelog reviews.

Business Hours
Mon – Sun08:00-19:00
Regular Holiday：年中無休（元旦を除く）
Phone083-922-1248Call
Access
1-minute walk from Yamaguchi Station (145m). Open year-round. Takeout only (Uiro confectionery shop). Cards, electronic money, and QR payment accepted. Parking available.
1-5-10 Ekidori, Yamaguchi City, Yamaguchi
English Menu：AvailableCredit Card：Available
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Sweets¥

Mihorido Main Store

Rating80SCORE
Popular Dishes
Shiro Uiro (white Uiro, mochi texture, white sugar)
白外郎（もちもち食感・白砂糖）
Kuro Uiro (Okinawa brown sugar)
黒外郎（沖縄黒糖）
Matcha Uiro
抹茶外郎
seasonal limited Uiro (sakura, kashiwa)
季節限定（桜・柏）の外郎
Business Hours
Mon – Sun08:00-19:00
Regular Holiday：年中無休（元旦を除く）
Access
1-minute walk from Yamaguchi Station (145m). Open year-round. Takeout only (Uiro confectionery shop). Cards, electronic money, and QR payment accepted. Parking available.
1-5-10 Ekidori, Yamaguchi City, Yamaguchi
Phone083-922-1248
English Menu：AvailableCredit Card：Available
View larger map
Open in Google MapsView on TabelogOfficial Website
WHY IT'S A MESHI MAP PICK
Why this place makes the list
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Founded 1927—the sole inheritor of Yamaguchi Uiro's traditional recipe.
Tabelog 144 reviews, TripAdvisor 4.1/19 reviews.
4.1
Only 8 directly managed stores in Yamaguchi Prefecture (no FC, all in Yamaguchi).
Individually approved for listing due to cultural significance of Yamaguchi Uiro (treated differently from standard chains—more cultural heritage).
Award: Top prize at the 18th National Confectionery Grand Expo.
Many local reviews say 'can't buy this anywhere else.' No signs of paid PR.
80SCORE
What a score of 80 means
A measure of whether people truly want to return — not hype. Calculated after removing fake reviews.
Real reputation
Fake reviews removed

Founded in 1927, this traditional Japanese confectionery shop is the sole inheritor of Yamaguchi Uiro's original recipe. After inheriting the post-war legacy of Yamaguchi Uiro, which dates back to the Muromachi period, they continue to craft authentic Uiro by kneading domestic bracken starch into a proprietary homemade sweet bean paste and steaming it in bamboo steamers. The main store, a 1-minute walk from Yamaguchi Station, is a must-visit for both tourists and locals. A cultural heritage of Yamaguchi with 144 Tabelog reviews.

Many say 'I always buy some when I come to Yamaguchi,' 'The subtle sweetness lets the bracken fern flavor shine,' and 'Completely different from Nagoya or Odawara Uiro.' A standard souvenir for locals. TripAdvisor 4.1/19 reviews means high ratings even from foreign visitors. A long-running specialty with 144 Tabelog reviews.

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