Horaiken Sohonten (Main Store)
Long-established ramen restaurant founded in 1933 (Showa 8) in front of Takada Station, representing Joetsu's ramen culture for over 90 years. Signature tsukemen uses housemade noodles from a blend of wheat varieties perfected over years. Also has a Naoetsu location (no franchise). 3,481 Tabelog saves. The 'San' branch closed March 2025, but the main store and Naoetsu branch continue operations.
Tabelog 3.46/178 reviews; 3,481 saves. Reviews: 'A long-established restaurant that keeps evolving since 1933,' 'The strong seafood tsukemen broth is sublime,' 'I always come here when visiting Joetsu.' Noted for constant evolution despite 90-year history.