Kake Soba Tsukada
A beloved 70-year-old noodle shop started by a noodle manufacturer in front of Naoetsu Station. Known locally as 'Tsuka-Soba', this is the true soul food of Joetsu citizens. The signature 'Kake-Chuka' combines Chinese noodles with traditional soba broth — a unique creation that sells 800+ bowls per day at peak. Open from 8am, with nearly all items priced around 240 yen. Self-service style, easy to enter for anyone.
Regulars say 'I always come here when I return to Joetsu' and 'I've been coming since I was a child.' Featured on multiple TV programs including NST and NHK. Selected as Tabelog Top 100 restaurants 2024. Reviews say 'The invention of Kake-Chuka is genius' and 'This quality for this price is unbelievable.'