Saiundo Wagashi Confectionery (Main Store)
Founded in 1874 (Meiji 7), 150 years of history—a representative wagashi confectionery in Matsue. The shop that inherited the tea ceremony culture beloved by the 7th lord of Matsue Domain, Matsudaira Harutsugu (Fumai), and created 'Wakakusa,' one of the 'Three Famous Confections of Matsue.' All 13 locations are directly managed (no franchise), with the main store unchanged in Tenjin-cho, its founding location. Embodies why Matsue is called one of Japan's 'Three Major Wagashi Centers' alongside Kyoto and Kanazawa. Tabelog 3.20, 210 reviews (2,723 saves); TripAdvisor 4/5, ranked 14th in Matsue.
"For Matsue souvenirs, it's definitely Wakakusa—a taste worth showing off anywhere in Japan." "A taste unchanged for 150 years; the tea ceremony culture is condensed in this wagashi." "The seasonal fresh wagashi is a highlight each visit; I buy some every time I come to Matsue." "It functions not as a tourist shop, but as an everyday wagashi store for Matsue residents."