Sweets

Taiyaki Hiiragi

Rating85SCORE
WHY IT'S A MESHI MAP PICK
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
A dedicated taiyaki shop that has been a fixture in Ebisu for many years, crafting each fish-shaped cake over a full 30 minutes for a perfectly crisp shell filled with homemade azuki bean paste made from Hokkaido-grown beans — all for just 230 yen, among the lowest prices for quality taiyaki in all of Tokyo.
With a Tabelog rating of 3.79 across 2,263 reviews and daily sales exceeding 1,000 pieces, the line never lets up.
It has earned a place on the Tabelog wagashi/sweets TOKYO 100 Meiten list for consecutive years.
Popular Dishes
Taiyaki (¥230)
たいやき（230円）
Taiyaki Soft Cream
たいやきソフト
What kind of place?
Fake reviews removed

A natural-ingredient taiyaki shop 2 min from Ebisu Station's east exit. Each piece is baked over 30 minutes with handmade coarse bean paste using Hokkaido azuki. Crispy outside, moist inside — a perfect texture. Can sell 1,000+ pieces per day. Selected as Top 100 Wagashi shops repeatedly. Takeout only.

Ebisu locals rave: 'This quality for ¥230 might be the best in Tokyo,' 'I come every week.' The freshly-baked version is said to be something else entirely.

Business Hours
Mon – Sun10:00-18:00
Regular Holiday：不定休（売切終了）
Phone03-3473-7050Call
Access
恵比寿駅東口 from 徒歩2分. takeout only （ ）. Takeout available
Ebisu Urban House 1F, 1-4-1 Ebisu, Shibuya, Tokyo
English Menu：Not AvailableCredit Card：Available
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Links to reservation and restaurant-guide sites include affiliate advertising. If you book through a link, the operator may receive a referral fee — but this never affects which restaurants we list, how they rank, or how they are rated.

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Sweets

Taiyaki Hiiragi

Rating85SCORE
Popular Dishes
Taiyaki (¥230)
たいやき（230円）
Taiyaki Soft Cream
たいやきソフト
Business Hours
Mon – Sun10:00-18:00
Regular Holiday：不定休（売切終了）
Access
恵比寿駅東口 from 徒歩2分. takeout only （ ）. Takeout available
Ebisu Urban House 1F, 1-4-1 Ebisu, Shibuya, Tokyo
Phone03-3473-7050
English Menu：Not AvailableCredit Card：Available
View larger map

Links to reservation and restaurant-guide sites include affiliate advertising. If you book through a link, the operator may receive a referral fee — but this never affects which restaurants we list, how they rank, or how they are rated.

Reserve on Hot PepperReserve on GnaviOpen in Google MapsView on Tabelog
WHY IT'S A MESHI MAP PICK
Why this place makes the list
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
A dedicated taiyaki shop that has been a fixture in Ebisu for many years, crafting each fish-shaped cake over a full 30 minutes for a perfectly crisp shell filled with homemade azuki bean paste made from Hokkaido-grown beans — all for just 230 yen, among the lowest prices for quality taiyaki in all of Tokyo.
With a Tabelog rating of 3.79 across 2,263 reviews and daily sales exceeding 1,000 pieces, the line never lets up.
It has earned a place on the Tabelog wagashi/sweets TOKYO 100 Meiten list for consecutive years.
85SCORE
What a score of 85 means
A measure of whether people truly want to return — not hype. Calculated after removing fake reviews.
Real reputation
Fake reviews removed

A natural-ingredient taiyaki shop 2 min from Ebisu Station's east exit. Each piece is baked over 30 minutes with handmade coarse bean paste using Hokkaido azuki. Crispy outside, moist inside — a perfect texture. Can sell 1,000+ pieces per day. Selected as Top 100 Wagashi shops repeatedly. Takeout only.

Ebisu locals rave: 'This quality for ¥230 might be the best in Tokyo,' 'I come every week.' The freshly-baked version is said to be something else entirely.

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