Roken Manto Takeuchi Okaido Branch
Founded in 1931, this takeout-only Japanese confectionery shop is the world's only maker of 'Roken Manto' (labor research buns). These slightly sweet steamed buns, fermented with pre-war era yeast cultures, come in 14 varieties. Takeuchi is the sole inheritor of this tradition worldwide. Beloved as Matsuyama's soul sweet for generations. Tabelog 3.51, 211 reviews.
'As essential as Dogo Onsen when visiting Matsuyama.' 'The only shop with yeast dating back to 1931.' 'I always buy some whenever I return to Matsuyama.' Tabelog 3.51, 211 reviews. Popular as a Matsuyama souvenir. Many repeat visitors from across Japan. A few complaints about service attitude, but food quality is consistently praised.