Masu no Sushi Matsukawa Honten
Specialty shop for Toyama's famous masu-zushi (trout pressed sushi). The 8mm-thick sakura trout, prepared fresh every morning, is described as 'amazing even for locals.' Perfect pairing with vinegared rice made from Toyama-grown 'Tenko-mori' rice. Opens at 7am and closes when sold out — freshness-first approach. Google Maps 4.5/297 reviews (ranked #3 in Nlab Toyama sushi ranking April 2025). Online mail order available. Single location.
High praise from locals and tourists: 'Must buy when in Toyama,' 'Can't get masu-zushi this thick anywhere else.' Featured by KNB News and Toyama Tourism Association. Customers queue before opening. No fake review signs. Takeout and mail order available.