Bakery

Pain Maison Yawatahama Honten

Rating83SCORE
WHY IT'S A MESHI MAP PICK
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Tabelog 3.53 (133 reviews)—the nationally recognized originator.
食べログ3.53（133件）で全国的に認知された元祖店。
Widely documented in the food industry and media as the epicenter of the salt bread craze.
塩パンブームの震源地として食品業界・メディアで広く記録されている。
Selling 2,000 units per day is proof of genuine popularity.
1日2,000個という売り上げは真の人気の証明。
Personal SNS posts nationwide in large numbers.
SNSでの個人投稿は全国規模で多数。
Many out-of-prefecture and overseas visitors, yet also a local morning staple.
県外・海外からの訪問者が多い一方、地元民の朝の定番でもある。
No fake review reports.
サクラ告発なし。
Popular Dishes
Original salt bread (crispy-chewy butter-scented roll)
various breads (approx. 120 types per day)
What kind of place?
Fake reviews removed

The originating bakery of the 'original salt bread' that sparked a nationwide salt bread craze. Bakes 2,000 rolls per day; 11am-12pm is the prime time to visit. Features unique crispy-outside chewy-inside texture with rich butter flavor. Eat-in space available (including terrace seating). A pilgrimage site for bread lovers from across Japan and abroad.

Reviews say 'birthplace of salt bread—all others trace back to this,' 'eating a fresh one just after 11am is unforgettable,' and 'worth coming all the way from overseas.' Tabelog 3.53 (133 reviews)—highly rated in the bakery category. Nationwide buzz on social media.

Business Hours
Mon07:00-18:30
TueClosed
Wed – Sun07:00-18:30
Regular Holiday：Tuesday
Access
About 5-min walk from Yawatahama Station. Cash only. Eat-in available (terrace seating too). Best time to visit is 11am-12pm for fresh-baked rolls. A previous location page exists on Tabelog; current Kitahama store is the active location.
1-8-15 Kitahama, Yawatahama, Ehime
English Menu：Not AvailableCredit Card：Not Available
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Links to reservation and restaurant-guide sites include affiliate advertising. If you book through a link, the operator may receive a referral fee — but this never affects which restaurants we list, how they rank, or how they are rated.

Open in Google MapsView on TabelogOfficial Website
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Bakery

Pain Maison Yawatahama Honten

Rating83SCORE
Popular Dishes
Original salt bread (crispy-chewy butter-scented roll)
various breads (approx. 120 types per day)
Business Hours
Mon07:00-18:30
TueClosed
Wed – Sun07:00-18:30
Regular Holiday：Tuesday
Access
About 5-min walk from Yawatahama Station. Cash only. Eat-in available (terrace seating too). Best time to visit is 11am-12pm for fresh-baked rolls. A previous location page exists on Tabelog; current Kitahama store is the active location.
1-8-15 Kitahama, Yawatahama, Ehime
English Menu：Not AvailableCredit Card：Not Available
View larger map

Links to reservation and restaurant-guide sites include affiliate advertising. If you book through a link, the operator may receive a referral fee — but this never affects which restaurants we list, how they rank, or how they are rated.

Open in Google MapsView on TabelogOfficial Website
WHY IT'S A MESHI MAP PICK
Why this place makes the list
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Tabelog 3.53 (133 reviews)—the nationally recognized originator.
食べログ3.53（133件）で全国的に認知された元祖店。
Widely documented in the food industry and media as the epicenter of the salt bread craze.
塩パンブームの震源地として食品業界・メディアで広く記録されている。
Selling 2,000 units per day is proof of genuine popularity.
1日2,000個という売り上げは真の人気の証明。
Personal SNS posts nationwide in large numbers.
SNSでの個人投稿は全国規模で多数。
Many out-of-prefecture and overseas visitors, yet also a local morning staple.
県外・海外からの訪問者が多い一方、地元民の朝の定番でもある。
No fake review reports.
サクラ告発なし。
83SCORE
What a score of 83 means
A measure of whether people truly want to return — not hype. Calculated after removing fake reviews.
Real reputation
Fake reviews removed

The originating bakery of the 'original salt bread' that sparked a nationwide salt bread craze. Bakes 2,000 rolls per day; 11am-12pm is the prime time to visit. Features unique crispy-outside chewy-inside texture with rich butter flavor. Eat-in space available (including terrace seating). A pilgrimage site for bread lovers from across Japan and abroad.

Reviews say 'birthplace of salt bread—all others trace back to this,' 'eating a fresh one just after 11am is unforgettable,' and 'worth coming all the way from overseas.' Tabelog 3.53 (133 reviews)—highly rated in the bakery category. Nationwide buzz on social media.

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