Osoumenya Matsumoto Honten
A historic confectionery founded in 1699 (Genroku 12) that represents Fukui's sweets culture. Google: 4.2 stars, 211 reviews. Famous for its karinto manju that sells over 500,000 units a year. According to local legend, the shop's name comes from offering soumen noodles to the feudal lord of Echizen. Carries both traditional Japanese and Western sweets, and is the go-to shop for birthday cakes among locals.
Reviews frequently say the taste is unchanged since childhood and comforting, karinto manju is the go-to gift, and we always order birthday cakes here. The shop's 325-year history speaks to its deep-rooted trust among locals.