Masamura
A representative long-established pastry shop of Matsumoto. Founded in 1956, the Baby Cream Puff is their signature product. The Tenshu Ishigaki Sable, modeled after Matsumoto Castle, is also a popular souvenir. A friendly pastry shop frequented by locals daily, boasting an impressive 771 reviews on Tabelog at 3.67. Widely known as a staple Matsumoto souvenir shop.
Reviews say 'Masamura's Baby Cream Puff is THE Matsumoto souvenir', 'Affordable and delicious', 'A local institution beloved by residents', 'The small cream puffs are exquisite'. Tabelog 3.67 with 771 reviews.