Wataya Hirasawa
Hirasawa branch (opened 2000) of Wataya, the birthplace of hegi soba, founded in 1921. Only 2 directly operated stores (main + Hirasawa) — no franchise expansion. Renovated for 100th anniversary. 140-seat large venue with 50-car parking, yet lines form on weekends. Hegi soba uses funori seaweed binding for signature texture and smooth feel. Takeout and delivery available. Tabelog 163 reviews; TripAdvisor 4.1/41 (ranked 3rd in Ojiya). Credit cards, electronic money, and PayPay accepted.
Tabelog 163; TripAdvisor 4.1/41 (ranked 3rd in Ojiya). Reviews: 'weekends often have a wait,' 'the local go-to soba spot,' 'the texture and smooth feel are impeccable,' 'easy to visit with kids,' 'convenient delivery option too.' Repeat customer testimonials appear consistently. No PR or sakura issues. Takeout/delivery makes it a community staple.