Fukuda Pan Nagata-cho Honten
Founded 1948 by a student of Kenji Miyazawa, this is Morioka's ultimate soul food. Made-to-order coppe pan sandwiches — staff stuff the filling right before your eyes. Known to every person in Iwate. Only 5 direct locations in Iwate, never expanding outside the prefecture. Produces 10,000 rolls daily. Virtually every Morioka high school student grew up eating these, starting from ¥190.
Tabelog 3.67 with 1,401 reviews. Selected for Tabelog Bread EAST Top 100 in 2022. Many say 'always buy when in Morioka' and 'an everyday staple for locals.' Long lines include tourists, but locals make up the majority. The freedom to choose from 100+ fillings is a key draw.