Una-shin
8 minutes walk from Hiratsuka Station west exit. A reservation-essential eel restaurant. Nearly fully booked for both lunch and dinner; fully reserved a week in advance on Doyo no Ushi no Hi (peak eel day). Praised for 'unaju quality you can only get here—and at an incredible price.' Special-grade unaju at 3,800 yen (post May 2025 revision). Tabelog: 275 reviews, 11,701 saves. Non-smoking, parking available.
Google Maps: 4.3 stars, 525 reviews (as of Sept 2024, Kanagawa eel ranking article). Tabelog: 275 reviews, 11,701 saves—top-class among all Hiratsuka restaurants. Reviews overflow with surprise at the value: 'Too good for the price,' 'Can't get in without a reservation.' Zero PR involvement.