Baniku Baru Shin-Miyoshi (Horse Meat Bar)
Founded in Meiji 32 (1899). The successor to the long-established izakaya 'Miyoshi,' which has led Matsumoto's horse meat culture. A 5-minute walk from Matsumoto Station. Over 90 horse meat dishes available at any time, including rare cuts like marbled, liver, and mane meat. Loved by locals for generations.
Regular customers praise it: 'Thick, well-marbled horse meat with excellent value for money.' 'The trustworthiness of a long-established restaurant.' Saturday evenings can involve 30-minute waits. Highly rated on multiple platforms: 462 Tabelog reviews, Hotpepper 742 reviews (4.1 rating), Yahoo Maps 4.04/71 reviews. Popularity growing — opened separate 'Hanare Miyoshi' in July 2025.