Udon¥¥

Nomuraya Honten

Rating90SCORE
WHY IT'S A MESHI MAP PICK
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Founded in Meiji 40 (1907), over 100 years of history.
明治40年（1907年）創業の老舗で100年以上の実績。
Consecutively selected for Udon EAST Best 100 in 2020, 2022, and 2024.
うどんEAST百名店2020・2022・2024連続選出。
High Tabelog score of 3.62 with 439 reviews.
食べログ439件・3.62という高評価。
Many regulars who have visited for over 50 years.
50年以上通う常連客の声多数。
Preserves the unique local cuisine of Mimi Udon (ear-shaped udon).
耳うどんという唯一無二の郷土料理を守り続ける。
Consistently long queues on weekends.
週末行列常連。
No reports of fake reviews.
サクラの指摘なし。
Popular Dishes
Mimi Udon (ear-shaped udon)
耳うどん
Daikon Soba
大根そば
Country-style Mimi Udon
田舎風耳うどん
What kind of place?
Fake reviews removed

Founded in Meiji 40 (1907), this century-old udon shop in Sano is the oldest establishment serving 'Mimi Udon' (ear-shaped udon), a local specialty with roots in a New Year's tradition of eating demon ears for good fortune. Selected for Udon EAST Best 100 in 2020, 2022, and 2024. Features homemade flour noodles with firm texture, five varieties of Mimi Udon, and daikon soba. May close early when sold out.

Many regulars have been visiting for over 50 years, deeply beloved by locals as a 'shop that preserves traditional flavors.' Many praise both the Mimi Udon and the daikon soba. Queues form on weekends; early arrival recommended as they often sell out.

Business Hours
Mon – Wed11:00-14:00,16:30-18:30
ThuClosed
Fri – Sun11:00-14:00,16:30-18:30
Regular Holiday：Thursday
Phone0283-22-0396Call
Access
About 8 min walk from JR Sano Station. 52 seats. Parking for 13 cars. May close early when sold out. No English menu. Cash only (likely).
2819 Aioi-cho, Sano, Tochigi
English Menu：Not AvailableCredit Card：Not Available
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Udon¥¥

Nomuraya Honten

Rating90SCORE
Popular Dishes
Mimi Udon (ear-shaped udon)
耳うどん
Daikon Soba
大根そば
Country-style Mimi Udon
田舎風耳うどん
Business Hours
Mon – Wed11:00-14:00,16:30-18:30
ThuClosed
Fri – Sun11:00-14:00,16:30-18:30
Regular Holiday：Thursday
Access
About 8 min walk from JR Sano Station. 52 seats. Parking for 13 cars. May close early when sold out. No English menu. Cash only (likely).
2819 Aioi-cho, Sano, Tochigi
Phone0283-22-0396
English Menu：Not AvailableCredit Card：Not Available
View larger map
Open in Google MapsView on TabelogOfficial Website
WHY IT'S A MESHI MAP PICK
Why this place makes the list
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Founded in Meiji 40 (1907), over 100 years of history.
明治40年（1907年）創業の老舗で100年以上の実績。
Consecutively selected for Udon EAST Best 100 in 2020, 2022, and 2024.
うどんEAST百名店2020・2022・2024連続選出。
High Tabelog score of 3.62 with 439 reviews.
食べログ439件・3.62という高評価。
Many regulars who have visited for over 50 years.
50年以上通う常連客の声多数。
Preserves the unique local cuisine of Mimi Udon (ear-shaped udon).
耳うどんという唯一無二の郷土料理を守り続ける。
Consistently long queues on weekends.
週末行列常連。
No reports of fake reviews.
サクラの指摘なし。
90SCORE
What a score of 90 means
A measure of whether people truly want to return — not hype. Calculated after removing fake reviews.
Real reputation
Fake reviews removed

Founded in Meiji 40 (1907), this century-old udon shop in Sano is the oldest establishment serving 'Mimi Udon' (ear-shaped udon), a local specialty with roots in a New Year's tradition of eating demon ears for good fortune. Selected for Udon EAST Best 100 in 2020, 2022, and 2024. Features homemade flour noodles with firm texture, five varieties of Mimi Udon, and daikon soba. May close early when sold out.

Many regulars have been visiting for over 50 years, deeply beloved by locals as a 'shop that preserves traditional flavors.' Many praise both the Mimi Udon and the daikon soba. Queues form on weekends; early arrival recommended as they often sell out.

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