Unagi¥¥

Nozawaya Main Store

Rating85SCORE
WHY IT'S A MESHI MAP PICK
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Founded in 1914 (Taisho 3)—over 100 years of history.
大正3年（1914年）創業・100年以上の老舗。
The style of guests scooping their own live eel and grilling it over a charcoal brazier is unique nationwide.
生けすの活うなぎを客自ら掬い七輪で焼くスタイルは全国唯一。
After featuring on TV Tokyo's 'Omoumaisho' in April 2021, visits from across Japan have continued.
TV東京「オモウマい店」2021年4月放映後、全国から訪問が継続。
Confirmed across multiple platforms: Yahoo Maps 3.91, Tabelog 115 reviews.
Yahoo!マップ3.91・食べログ115件と複数媒体で裏付け。
Multiple verified visitor posts on X in 2024-2025 confirm ongoing popularity ('Absolutely delicious,' 'Want to come back').
2024-2025年のX投稿でも実際の訪問者が複数確認（「バリ美味い」「また行きたい」等）。
Queue forms from 11am on weekdays at this location just 2 min from Ota Station.
太田駅徒歩2分の立地で平日11時から行列。
Cash only, one sitting per day, adding to its legendary status.
現金のみ・1回転のみの限定感が人気に拍車。
No PR deals, no chain expansion, main store continues (branch closed 2023).
PR案件なし・チェーン展開なし・閉店情報なし（支店は2023年閉店だが本店は継続）。
Outstanding value at ¥3,000 with unlimited rice.
3,000円でライスおかわり自由というコスパの高さ。
Coordinates verified via Mapion: 36.29520842, 139.37761079.
Mapionで座標36.29520842,139.37761079確認済み。
Popular Dishes
DIY eel - catch it yourself and grill over charcoal (¥3,000 incl. rice refills)
自分で捕って七輪で焼くうなぎ（3,000円・ライスおかわり付き）
kabayaki set meal
かば焼き定食
What kind of place?
Fake reviews removed

2-minute walk from Ota Station. Founded in 1914 (Taisho 3), a 100+ year old eel restaurant. Guests scoop their own live eel from a large tank at the entrance using a net, then grill it themselves over a charcoal brazier—a rare style even in Japan. Featured on TV Tokyo's 'Omoumaisho' in April 2021, drawing visitors from across the country ever since. One eel costs ¥3,000 with unlimited rice and pickles. The secret sauce has been passed down for 90 years. No parking, cash only, queue from 11am.

'Never seen an eel restaurant like this anywhere in Japan.' 'The experience of catching and grilling your own eel is priceless.' 'The sauce carries 90 years of umami.' 'This experience at this price, right in front of Ota Station, is unreal.' 'It was exactly the shop I hoped for after seeing it on Omoumaisho.' Yahoo Maps 3.91. Even after the TV feature, local regulars still dominate the customer base. Multiple satisfied visitor posts on X in 2024-2025.

Business Hours
Mon – Sun11:00-14:00
Regular Holiday：なし（年中無休・売り切れ次第終了）
Phone0276-22-3155Call
Access
2-minute walk from Ota Station north exit. No parking. Cash only. Opens at 11:00 (until sold out). Queuing expected. No ticket machine—Japanese required to order. No takeout (in-store experience only).
22-6 Higashi-Honmachi, Ota, Gunma
English Menu：Not AvailableCredit Card：Not Available
View larger map
Reserve on Hot PepperReserve on GnaviOpen in Google MapsView on Tabelog
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Unagi¥¥

Nozawaya Main Store

Rating85SCORE
Popular Dishes
DIY eel - catch it yourself and grill over charcoal (¥3,000 incl. rice refills)
自分で捕って七輪で焼くうなぎ（3,000円・ライスおかわり付き）
kabayaki set meal
かば焼き定食
Business Hours
Mon – Sun11:00-14:00
Regular Holiday：なし（年中無休・売り切れ次第終了）
Access
2-minute walk from Ota Station north exit. No parking. Cash only. Opens at 11:00 (until sold out). Queuing expected. No ticket machine—Japanese required to order. No takeout (in-store experience only).
22-6 Higashi-Honmachi, Ota, Gunma
Phone0276-22-3155
English Menu：Not AvailableCredit Card：Not Available
View larger map
Reserve on Hot PepperReserve on GnaviOpen in Google MapsView on Tabelog
WHY IT'S A MESHI MAP PICK
Why this place makes the list
Locals keep coming back. That is the real proof.
地元の人が、通い続ける。それが何よりの証明。
Founded in 1914 (Taisho 3)—over 100 years of history.
大正3年（1914年）創業・100年以上の老舗。
The style of guests scooping their own live eel and grilling it over a charcoal brazier is unique nationwide.
生けすの活うなぎを客自ら掬い七輪で焼くスタイルは全国唯一。
After featuring on TV Tokyo's 'Omoumaisho' in April 2021, visits from across Japan have continued.
TV東京「オモウマい店」2021年4月放映後、全国から訪問が継続。
Confirmed across multiple platforms: Yahoo Maps 3.91, Tabelog 115 reviews.
Yahoo!マップ3.91・食べログ115件と複数媒体で裏付け。
Multiple verified visitor posts on X in 2024-2025 confirm ongoing popularity ('Absolutely delicious,' 'Want to come back').
2024-2025年のX投稿でも実際の訪問者が複数確認（「バリ美味い」「また行きたい」等）。
Queue forms from 11am on weekdays at this location just 2 min from Ota Station.
太田駅徒歩2分の立地で平日11時から行列。
Cash only, one sitting per day, adding to its legendary status.
現金のみ・1回転のみの限定感が人気に拍車。
No PR deals, no chain expansion, main store continues (branch closed 2023).
PR案件なし・チェーン展開なし・閉店情報なし（支店は2023年閉店だが本店は継続）。
Outstanding value at ¥3,000 with unlimited rice.
3,000円でライスおかわり自由というコスパの高さ。
Coordinates verified via Mapion: 36.29520842, 139.37761079.
Mapionで座標36.29520842,139.37761079確認済み。
85SCORE
What a score of 85 means
A measure of whether people truly want to return — not hype. Calculated after removing fake reviews.
Real reputation
Fake reviews removed

2-minute walk from Ota Station. Founded in 1914 (Taisho 3), a 100+ year old eel restaurant. Guests scoop their own live eel from a large tank at the entrance using a net, then grill it themselves over a charcoal brazier—a rare style even in Japan. Featured on TV Tokyo's 'Omoumaisho' in April 2021, drawing visitors from across the country ever since. One eel costs ¥3,000 with unlimited rice and pickles. The secret sauce has been passed down for 90 years. No parking, cash only, queue from 11am.

'Never seen an eel restaurant like this anywhere in Japan.' 'The experience of catching and grilling your own eel is priceless.' 'The sauce carries 90 years of umami.' 'This experience at this price, right in front of Ota Station, is unreal.' 'It was exactly the shop I hoped for after seeing it on Omoumaisho.' Yahoo Maps 3.91. Even after the TV feature, local regulars still dominate the customer base. Multiple satisfied visitor posts on X in 2024-2025.

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