Ramen Higuma Ojiya Honten
The representative ramen shop of Ojiya City. Embodies the Niigata-Nagaoka 'ginger soy sauce ramen' culture with an astonishing value of shoyu ramen for ¥600. Lines form even on weekdays, with 20-person waits on Sunday afternoons. Locals call it 'the miracle of Echigo' for being so delicious at such a low price. Cash only, 20-car parking.
Reviews say 'Can't believe this quality for ¥600 shoyu ramen', 'Always a queue no matter when you visit', 'Authentic ginger soy sauce ramen flavor', 'Locals keep coming back again and again'. Yahoo rating 4.2, Tabelog 3.56 with 293 reviews.